If you aspire to be a Marketing Manager, or a general Manager with a focussed understanding of the Marketing this postgraduate Masters degree in Marketing and Management is a great alternative. You will develop basic expertise in business administration, while having the opportunity to achieve enhanced and specialist expertise to help you enter the exciting and dynamic marketing career. You will then explore the integrated advertising communication methods and the marketing communication mix to be able to perceive how the communication process occurs as in integration of strategies, content and channel. Key components are discussed with up-to-date and worldwide examples and a case study is used to tie these parts collectively and for application of the concepts discussed.
By the tip of the module you’ll perceive financial reporting and standardised disclosures, the significance of monetary strategies, cash circulation, and capital budgeting, and be able to recognize the strengths and weaknesses of different types of monetary information. You may additionally take non-compulsory modules to the worth of 30 credit from an authorized record from different departments and the Institute of Management Studies, which can embody Project Management, The Psychology of Marketing and Advertising, Assessment and Selection, Training, Coaching and Counselling. Our graduates have obtained employment in management positions, or have set up their very own profitable businesses.
The Institute of Management Studies fuses Goldsmiths’ educational rigour and artistic tradition with industry-informed research and core strengths in administration, economics and psychology. You will learn about the elementary ideas of enterprise within a world context, ideas that cowl finance, operations, advertising and other people administration. OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions inside the University. These assessments will replicate the skilled follow of worldwide administration.
There will probably be group dialogue of practical administration situations and problems, making use of case studies, downside conditions and situations and, the place related, the individuals’ personal experiences. Former college students are employed in managerial positions throughout the globe, together with land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance coverage (France) and instructing (India, UK and Sri Lanka). The Curzon building can be conveniently close to Birmingham’s enterprise and financial centre, allowing for sturdy links between your studies and the real world.
This module will give you a good understanding of core advertising administration ideas and how these are applied to customers, industrial companies and organisations, each from a theoretical and a sensible standpoint. You will likely be introduced to brand management, the strategic position of brand within the company, the position of brand inside organisational strategy, marketing strategy and communication technique. You may also be exposed to an outline of how the advertising and marketing communications business works, and the foremost gamers in the advertising communications chain.